Web Analytics

EU Alternatives to Google Analytics

4 privacy-focused, GDPR-compliant alternatives

All GDPR compliant
Verified by our team
EU data centers

Plausible

🇪🇪 Estonia
Open Source

Analytics without the creepy stuff. No cookies. No tracking across sites. One lightweight script gives you everything you need. EU-owned and operated from Estonia. Trusted by thousands of sites that care about their visitors.

Self-hosted
Pricing Paid only · from €9/mo
Cookie-free ✓ Yes
Real-time ✓ Yes
Funnels ✓ Yes
Custom Events ✓ Yes

Fathom

🇨🇦 Canada

Minimalist analytics with a clean dashboard. Shows key metrics without complexity. No cookie consent required. Lightweight script with minimal performance impact. Used by companies like GitHub and IBM.

Pricing Paid only · from $14/mo
Cookie-free ✓ Yes
Real-time ✓ Yes
Funnels ✗ No
Custom Events ✓ Yes

Matomo

🇳🇿 New Zealand
Open Source

Everything Google Analytics does, without Google. Self-host it and own your data completely. Used by over 1 million websites including the United Nations and European Commission. The most popular GA alternative for a reason.

Self-hosted
Pricing Free tier · from €0
Cookie-free ✗ No
Real-time ✓ Yes
Funnels ✓ Yes
Custom Events ✓ Yes

Umami

Open Source

100% free. 100% open-source. Self-host Umami and never pay for analytics again. Light, fast, respects privacy by default. Deploy in minutes on Vercel, Railway, or your own servers. No tracking, no cookies, no nonsense.

Self-hosted
Pricing Free tier · from €0
Cookie-free ✓ Yes
Real-time ✓ Yes
Funnels ✓ Yes
Custom Events ✓ Yes

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